100% Design was established in London in 1995, growing from a small marquee in the Kings Road to become the world's most influential contemporary interiors event, attracting the attention of the press, encouraging product innovation, hot-housing new design stars, and educating the taste of consumers. Bringing contemporary design into the mainstrea.

100% Design is an exhibition with a difference. It is dedicated to the latest and most innovative contemporary interior products, and is renowned for changing the face of the UK design industry. The event will provide a designed commercial environment where exhibitors have an unparalleled opportunity to meet and do business with a professional audience of architects, buyers and other commercial specifiers.

What is 100% Design Tokyo
100% Design Tokyo made its sensational debut in 2005. Receiving an overwhelming response from both the international and domestic design community as a new and highly respected design event, 100% Design Tokyo has already established itself as Japan’s premier contemporary interiors event.

100% Design Tokyo announces the appointment of Michael Young as 100% Design Tokyo 2007 creative director.

About Michael Young
Michael Young has been amongst the most successful and influential designers of his generation from the outset of his career. In 1992 his early Woven steel works were immediately acquired by public institutions such as Centre Pompidou and the Louvre Museum. In 1995 he created MY- 022 Ltd design office in London. where he focused on a series of projects for Cappellini, Sawaya & Moroni and Magis and was given his own monthly page in Japanese publication Casa Brutus. Terence Conran selected Young in 1997 as his most inspiring British designer recorded by David Bailey for the Sunday Times Magazine. Since creating a studio in Hong Kong the office has embarked on a range branding and design projects including City Strom bike for Giant and barware range for Schweppes . July will see the launch new polos shirts for Lacoste in Paris.