100% Design was founded by Ian Rudge and Rachel Robin in 1994. 100% Design is flourishing, with an advisory panel that ensures the right mix of designers and manufacturers at the highest level. It nurtures up and coming designers and creates innovative collaborations with the media, including The Independent, the AJ, Domus, Living Etc and Elle Decoration.

100% Design runs a programme of challenging seminars and has privately run bars and restaurants that serve proper food and drink in nice surroundings.

Whether you’ve been bringing design to the masses for decades, or you’re just starting out and full of new ideas, you share the same fundamental commitment to improving the environment for everyone.

100% Design has developed its impressive worldwide reputation by promoting great design for more than 10 years. From 21-24 September 2006 100% Design will once again provide the best forum for changing the way people experience the world around them through great design.

Be a part of 100% Design, an event that over the past decade has helped to change the face of the design industry. 100% is now a worldwide brand, recognised for making an enormous contribution to the vitality of the design industry.

Exhibiting
100% Design is a juried event. If you would like to apply to exhibit please click here to view our exhibiting section.

100% Detail
100% Detail is a specialist building innovation event, a must-see exhibition for architects and specifiers, taking place alongside 100% Design, in Earls Court 1, from 21-24 September.

100% East
100% East is a new design showcase, offering a unique and edgy mix of one-off designs, taking place at the Truman Brewery, in Brick Lane, from 21-24 September

100% Design Tokyo
100% Design Tokyo, in association with Design Association, will introduce a commercial focus to Tokyo Designer's Week by presenting the most exciting collection of up-and-coming designers and established manufacturers of contemporary interiors products ever seen in Japan.

100% Materials
100% Materials is a unique feature of vital interest to architects and designers. It was successfully launched in September 2004 as an installation showcasing the latest innovations in materials set to revolutionise the design industry.

100% Light
100% Light is a brand new show launching in 2006. Running alongside established sister shows 100% Design and 100% Detail, it will feature a selection of the very latest and best architectural and contemporary lighting products.

Visiting
100% Design is open to trade, professional and public visitors. Trade and professional visitors can attend Thursday 21 - Sunday 24 and public visitors can attend on Sunday 24.