A new starting point that emerges from the desire to place the professional trade at the centre of the event, proposing them the uniqueness of the Italian way of living, satisfying all requirements for quality, for absolutely guaranteed products and service.

The primary role at Promosedia2006 will be played by major international brands along with small and medium sized companies that make up the substance of the Italian furniture industry. The fair will present all destinations of use for chairs, the residential, office and contract segments, and the variety of furnishing elements (tables, accessories, sideboards, etc.) that go along with chairs.

There will be, as usual, plenty of types exhibited - upholstered seating, chairs for children and senior citizens, outdoor seating -, in every style (design, modern, classic, rustic...). The range of models, lines and materials proposed is able to satisfy even most demanding operators.

It is exactly this extreme diversification what forms the driving force of the event, together with a real opportunity to come to see and touch the products.

However, what makes the Udine Exhibition a unique opportunity to be informed about everything concerning the world of chairs is the link of the event to a territory, also unique to Italy, that manufactures 40 million chairs a year and sees the concentration of approximately 200 companies that make finished products and more than 700 companies dealing with related activities. This extraordinary variety of offerings reinforces the attractiveness of the event and is matched by a significant participation of buyers, contractors, wholesalers, distributors, resellers, importers, shop chains, architects, designers, and specialised press from over 120 countries.