There is no conventional brief for this competition, it rather has a deconstructed structure. ‘Inspirers', as we call them, portray many facets of Istanbul from their respective fields - art, architecture, music, street life etc - All we ask from the applicants "Who and what inspires you for and about Istanbul?" Applicants are required to come up with an interactive campaign idea for ‘the young Europe" target group. It is up to the applicant whatever, whoever to choose. Yet a strong, coherent backbone strategy is a must and a number of creative applications are required.

Preliminary Jury (Names tba)
IAB Europe member countries (one representative from each country has been invited):

Austria, Belgium, Bulgaria, Croatia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Romania, Russia, Slovenia, Spain, Sweeden, Switzerland, Turkey, United Kingdom.

EACA member countries (one representative from each country has been invited) invited):

Austria, Belgium, Bulgaria, Croatia, Cyprus, Check Republic, Denmark, Finland, France, Germany, Greece, Hungry, Iceland, Ireland, Italy, Latvia, Luxemburg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweeden, Switzerland, Turkey, United Kingdom.

A representative from IAB Europe, AB Europe,

A representative from EACA,

A representative from Turkish Association of Advertising Agencies,

A representative from Foundation of Advertising, Turkey.

Main Jury (Members of the Advisory Board)
Alain Heureux President, IAB Europe / IAB Belgium

Anıl Çalcalı Ass. Director of Advertising and Marketing, Istanbul 2010 European Capital of Culture Agency

Prof. Dr. Ayla Ödekan Faculty Member, Istanbul Technical University

Dominic Lyle Director Generale, EACA

Hakan Birgül CEO, Manadigital

Korhan Gümüş Director of Urban Implementations, Istanbul 2010 European Capital of Culture Agency

Paul Mc Millen CEO, RPM Radar

Assoc. Prof. Dr. Tansel Korkmaz Faculty Member, Istanbul Bilgi University