The Picnic Green Challenge 2008, fuelled by the Dutch Postcode Lottery, has been initiated by Nationale Postcode Loterij N.V. ("the Dutch Postcode Lottery") and Stichting Amsterdam Cross Media Week ("PICNIC") to encourage the development of new, innovative, creative and yet commercially viable products and/or services that contribute to an eco-friendly lifestyle, directly reduce greenhouse gas emissions and score highly on convenience, quality and design.

Eligibility 
The PICNIC Green Challenge is open to any individual from any country from the age of 18 years and to companies, businesses, institutions and all other organisations.

To enter the Picnic Green Challenge, each participant must submit, via the website http://www.greenchallenge.info, a business plan for a product or service as described and all other documents and information as specified.

The closing date and time for receipt of Entries is 31 July 2008. Entries received after the closing date and time shall not be considered. Only an email confirmation from the Dutch Postcode Lottery and / or Picnic constitutes proof of receipt.

Each participant may submit only one Entry. All Entries must be in English. Entries in any other language shall not be considered.

Damaged, incomplete, illegible and/or unintelligible Entries shall not be considered. The Dutch Postcode Lottery and/or PICNIC reserve the right to exclude anyone and any Entry from the PICNIC Green Challenge at any time, for any reason and without prior notice. Entering the PICNIC Green Challenge is free of cost, but each participant bears any costs of researching, preparing and submitting his/her Entry. Submitted Entries, including any material related thereto, such as sample products, designs and drawings, shall become the sole property of Dutch Postcode Lottery and / or PICNIC and shall not be returned.

Judging Procedure
The evaluation criterias are based on:
- potential to reduce greenhouse-gas emissions, specified as a roughly estimated yearly reduction amount,
- executability,
- realisability as a usable product or service within the next two years,
- any other criteria the Preliminary Jury and/or the Jury, both to be appointed by the Dutch Postcode Lottery and / or Picnic, in their sole discretion deem relevant.

Judging is a two-stage procedure. At the first stage, the Preliminary Jury at its sole discretion shall select three to five finalists ("Finalists"). Finalists shall be notified by email on or around 09 September 2008 and shall be required to attend the Picnic Conference in Amsterdam from 23 September through 26 September 2008 ( "Picnic Conference") to present their Entries before an audience. Finalists who fail to present their Entries at the PICNIC Conference forfeit their place and the Preliminary Jury shall be entitled to offer the forfeited place to any other participant.

Prizes
The Prize consists of a maximum amount of 500.000 Euros. The Jury may decide to award the entire Prize or only part thereof to one Winner, or decide to share the Prize or only part thereof between two or more Winners. The Prize will be paid by DOEN Foundation.

The Dutch Postcode Lottery and/or PICNIC may cancel, withhold and/or postpone awarding the Prize, if, in the opinion of the Jury, the standard of the Entries so warrants.

Participation
- Answer all the questions on the entry form. The form cannot be submitted untill all questions are answered.
- The form must be completed in English.
- The form must be received by 31 July 2008.
- The finalists will be notified by 09 September 2008.
- If you are selected as a finalist, you will be invited to come to Amsterdam from 23 to 27 September 2008. You will be required to present your idea to the jury on 25 September.

Make sure you have the following information at hand before filling out the form:
- Marketing plan
- Budget plan
- Balance sheets

The idea
- should have the potential to reduce greenhouse-gas emissions by an amount you can roughly estimate;
- should be developed enough to execute; and
- should be realisable as a usable product or service within the next two years.

The competitors should
- be willing to bring their idea to market yourself, and to commit to working with any organisation necessary for developing the product and / or implementing the service;
- carefully answer all the questions on the entry form;
- be willing to attend Picnic from 23 to 26 September 2008 in Amsterdam and to present your idea to the jury on 25 September 2008 if they are selected as a finalist. Failure to appear will render your entry invalid.

We'll invite each finalist to Amsterdam at our expense to present his or her idea to the jury on 25 September 2008. The jury will announce the winner at the award celebration.

The winner will develop his or her product or service with the help of leading professionals and the 500.000 Euros prize and present it to the world within two years.