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Reinventing Retail: Community, Lifestyle, and Entertainment March 1–2, 2004 Questions or Special Needs For information on sponsorships or showcase opportunities, contact Bennett Gray at 202-624-7062 or E-mail [email protected]. Conference Overview This year’s conference will focus on the incredible array of imaginative retail and mixed-use projects that are emerging around the world as presented by the most creative movers and shakers in the industry. Some of these projects are new while others are reconfigurations of existing shopping centers, but in all cases, these centers have become destinations that reconnect with customers and that reintegrate the shopping environment with communities in more sustainable ways. Community-based anchors, innovative public/private development strategies, new tenant concepts, creative leisure retailing, urban lifestyle and entertainment concepts, and hybrids of all forms and sizes are reshaping the retail world and bringing new dynamism to an industry that until recently had been for decades largely static. What You Will Learn Who Should Attend Monday, March 1, 2004 8:00 a.m.–5:30 p.m. 9:15 a.m.–9:30 a.m. James A. Ratner 9:30 a.m.–10:30 a.m. New Strategies for Staying Alive As the shopping center industry shifts gears from an emphasis on new construction to a focus on redevelopment and repositioning, is it any wonder that the cookie-cutter approach to shopping center development is becoming a thing of the past? While this new direction is good for maintaining portfolio value and for sustaining more livable communities, it brings up new challenges. What strategies are working best as shopping centers remake themselves into open-air centers, mixed-use developments, full-price/off-price hybrids, or lifestyle environments instead of traditional stand-alone, enclosed malls? Find out how the challenge of reconnecting shopping centers to the surrounding community in more urban configurations and retrofitting retail into nonpedestrian environments are being successfully met. 10:50 a.m.–12:00 noon I. Leisure Retail Rising Leisure retailing is a fast-rising new form of shopping environment that taps into consumers’ growing desire to shop, dine, and be entertained while going out to play. Casinos, resorts, sports, and waterfront entertainment zones are incorporating shopping at a rapid clip into their mix of activities as developers and retailers try to capitalize on the growing crowds that gather in these places for a few hours, a few days, or a few weeks. Find out how developers are capitalizing on these “captive” audiences, what type of retailing seems to work best, and how communities large and small are leveraging their leisure-time assets to generate new sources of revenue and strengthen themselves as retail entertainment destinations. II. Creating Brandscapes The appearance of new forms of branding is changing the retail environment. Brand-significant companies increasingly are looking for three-dimensional venues to showcase their brands, which has the potential to increase shopping center revenues, enhance the image of experiential retail environments, and open up a range of exciting new tenant options at a time when the well-known chain stores are all beginning to look the same. Will this trend change the way shopping centers operate and create vibrant new destinations for consumers? Or will it compete with centers’ own efforts at brand enhancement? What’s the inside story? 12:00 noon–1:45 p.m. Featuring Virginia Postrel In The Substance of Style, Postrel shows how sensory appeal is so integrated into our lives that its absence can decrease the value and use of just about anything. In this session, she will share how the art of design has broken out of the beauty and luxury markets and become an important factor in all aspects of economic life. Hear why and how designers of all products and services, including retail, now must think beyond function to include meaning and pleasure in their designs as necessary in creating their economic value. 2:00 p.m.–3:15 p.m. I. Bringing Back Main Street After years of ignoring neighborhood shopping streets, developers, retailers, and shoppers are taking another look. Demographics are on the upswing, crime is down, retailers are beginning to recognize untapped potential, and cities are using their powers and resources creatively to make something happen in partnership with the private sector. Hear about the latest strategies that are bringing retail back to Main Streets in neighborhoods across the country. See the latest success stories and learn how they did it! II. Town and Gown: The University as Urban Retail Catalyst, Anchor, and Entrepreneur As cities continue their comeback, developers and retailers are taking notice. But the retail markets are unproven and the risks of retail reentry are high. As a result, universities are recognizing the key role they can play as catalysts, anchors, and entrepreneurs in creating shopping centers that serve both town and gown. They are taking the lead in many communities to fill in the retail gap, strengthen their urban neighborhoods, and provide needed retail goods and services for residents and students alike. 3:30 p.m.–5:00 p.m. ULI’s popular interactive workshops will continue where they left off at last year’s conference in Beverly Hills. These expert-led sessions will focus on specific issues, challenges, and opportunities in the retail and entertainment development industry, and as always, they are designed to let you participate in the discussion and ask questions right from the start. Meet with a range of practitioners from the worlds of real estate, retailing, entertainment, and the public sector; share real-world experiences and insights; and get informed opinions about your specific interests, questions, and problems. Tuesday, March 2, 2004 8:30 a.m.–9:30 a.m. Senior executives from top retail and entertainment-related development companies, architects, designers, technology companies, and service providers will show and tell about their innovative projects, designs, opportunities, and capabilities. Displays will surround a buffet breakfast, and conference participants are invited to wander informally through the displays, schmooze with new and old friends, and discuss emerging development plans, ideas, projects, and strategies. 9:30 a.m.–10:30 a.m. I. The Cutting Edge of Shopping Center Design: It Rocks! Top architect and designers will present the latest cutting-edge retail, entertainment, and lifestyle project plans and design concepts from around the world. Many of these plans are hot off the drafting boards and have not been presented in public before. Learning about these futuristic projects will put you ahead of the competition, open your eyes to new possibilities, and help you visualize new solutions for your own projects and communities. II. Entertainment in the 21st-Century Shopping Center: It’s Back! In the 1990s, location-based entertainment was considered a stand-alone type of shopping center development or as a shopping center anchor that could be added like a department store to draw customers. Such concepts worked well in some specialized locations but faded as a new paradigm. Today, we recognize that entertainment in the shopping environment represents a broader and, in some ways, more subtle—and important—trend that permeates the entire shopping experience from strip centers to regional malls. Hear from the visionaries about what entertainment will look like in the near future, how it will add value to shopping centers, and what concepts will likely be hot! 10:50 a.m.–12:00 noon The Frontier of Retailing: Making Innovation Work As always, ULI’s retail and entertainment conference will end with an unscripted, unpredictable, candid, and often surprising discussion about the frontiers of the industry from some of its most provocative and innovative “doers.” This year, the topic will focus on the challenges faced by developers and communities as they try to make innovation work in a time of rapid experimentation and change. Too often the cliché that the second owner is the one who makes a profit on a new idea is true —but not always. What separates the brilliant retail development ideas that work financially from those that don’t? How have innovative, industry-leading retail and entertainment projects gotten built when investors and stockholders are so impatient for profits, regulators are so rule-oriented, and residents are so development averse? What are the new secrets of success? 12:00 noon 12:30 p.m.–6:00 p.m. Join us as we tour two innovative retail communities—the antimalls—of southern California. These two projects are definitely not your father’s (or mother’s) shopping center! The LAB is a place of arts, commerce, community, and culture directly targeting the very hip, core youth culture. Refurbishing and refitting two old factory buildings, The LAB has taken all the characteristics of a mall and inverted them. The Lab has 25,000 square feet of space in old factory and renovated factory buildings. Instead of being anchored by big boxes, The LAB is anchored by Urban Outfitters and Black and Blue, two hot retailers that generally avoid malls. Only 60 percent of the space is devoted to retail business of any kind. The rest is used for events designed to foster a sense of community. Learn how this innovative concept in retailing is succeeding and why. The CAMP opened in 2002 and offers the world’s first concentration of specialty retailers catering to authentic outdoor sports. This 3.5-acre, $13 million adventure-sports retail complex is part galleria, part town square (with a diving tank) and is designed to turn your next gear-buying trip into an all-day, full-contact expedition. The CAMP’s wood, steel, and glass buildings house such tenants as Adventure 16, Patagonia, and Cyclewerks bike shop. Add to the retail an amphitheater, a fire pit, and landscaping featuring Zen rock-garden vibes, and the complex feels like a chic getaway. Come experience this innovative retailing experience and learn how this concept in retail is succeeding. *An additional fee of $95 applies; see registration form for details. Tour is limited to 50 registrants. A box lunch is included. Registration Information Follow the instructions on the registration form (pdf file). We encourage you to register by Friday, February 20, 2004. Written confirmation will be sent to participants who register by February 20, 2004. After this date, you can fax your registration to 202-624-7147, or register on site. There will be an additional $100 charge for registrations received after February 20, 2004, and for on-site registration. Registrations can be confirmed only when payment is received. You can register four ways. For registrations received after February 20, 2004, an additional $100 fee will apply. Fax your form with credit card information to ULI at 202-624-7147. Mail completed registration forms to ULI at Department 188, Washington, D.C. 20055-0188. Call 800-321-5011 with credit card information. Registration Fees ULI Member: $995 *Nonmembers who join ULI now pay the ULI Member registration fee. Registrations will be processed only when full payment is received. Membership in ULI is held by individuals, not companies. Membership benefits, therefore, cannot be transferred to other individuals within the same company or public agency. |
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