Swiss in Cheese International Creativity Contest

Swiss in Cheese International Creativity Contest
son başvuru tarihi:	30.09.2004	teslim tarihi:	30.09.2004
Registration deadline:		Submission deadline:

General Goal
The goal of the Swiss in Cheese contest is to stage a combination of some of the playful/creative values inherent in the product Emmentaler Switzerland with other such values typical of its land of origin, Switzerland. And then produce an
exhibition and a catalogue-book of great prestige.

The Theme of the Contest
To represent in a creative manner (in any key: ironic, sarcastic, funny, documentary, advertising, …) a Multimedia Mountain Tale including a number of keywords, to do both with Emmentaler Switzerland and with “Switzerlandness”. The tales can be expressed in four different media: short films, web
animations, photography and graphics/illustrations.

9X9 grid
9 keywords associated with Switzerland in people’s imagination (the “Switzerlandness”) and 9 keywords linked to Emmentaler Switzerland make up a grid with 81 possible combinations. As in a naval battle, by selecting two boxes in the grid we can identify the start and end of a Multimedia
Mountain Tale. Thus, for example, from “Emme-Heidi” to “Genuine-Edelweiss” we may develop a tale, where Emmentaler plays a more or less explicit role. In the line containing the values associated with the “Switzerlandness”, a box has been deliberately left blank, [?], for use by anyone wishing to add an extra value needed in the development of his/her creative tale. It is mandatory to specify a box - in the 9x9 grid - corresponding to the start and a box corresponding to the end of the tale submitted. An etymological curiosity: the word Emmentaler is made up of four independent units, each playing a different role: Emme is the name of a valley in the heart of Switzerland, where they make the famous holey cheese; N is a euphonic consonant serving as a link; Tal means Valley and ER stands for Native of the place. Thus, Emmentaler means Native of the Emme Valley.

The four creative sections of the Swiss in Cheese Contest
1 Short films
Videos lasting from 2'30" to 4'00", filmed with any technique and masterised on a DVD.
2 Web animations
Sequential animations lasting up to 60”, or interactive animations; all animations must be suitable for viewing with a web browser. Hence, they must be masterised on a DVD or a CD-Rom.
3 Photography
Individual images, series of photos, or even micro picturestories... to a maximum of 9 images. The works must be printed on photographic paper in A4 format size paper maximum (per picture).
4 Graphics / Illustrations
Individual images or series of images up to a maximum of 9 drawings per tale. These works must be printed in a high resolution format on A4 size paper (per work). The authors retain the intellectual property of the works submitted, but the copies handed in will not be returned. The projects selected for the Swiss in Cheese exhibition and for the catalogue-book can also be used in later years, in similar events and activities, with no direct commercial purposes.

Prizes
The total value of the prizes is 20,000 Euro. Four first prizes, worth 4,000 Euro each (one per section) and four mentions, worth 1,000 Euro (one per section). Subject to the total value of the prizes of 20,000 Euro, the jury reserves the right to distribute the amounts in different ways.

The Jury
The names of the members of the jury will be published on the website http://www.swissincheese.it on 15 July 2004.

The Exhibit-Event
A rich, representative selection of the projects submitted will be displayed during a Show-Event at a prestigious venue in Milan (an art gallery, a cultural centre, a public place where events are held…) within a setting with a high emotional impact. Space will be subdivided to display the best projects from the 4 separate sections, in a pleasurable atmosphere, not without a touch of irony, dedicated to Emmentaler Switzerland and “Switzerlandness”.

The Prize Awarding Ceremony
On 17 November 2004, during the inauguration of the Show, in the presence of journalists and opinion leaders, the winners of the SWISS IN CHEESE + contest will be proclaimed, and the relative prizes will be awarded.

The Catalogue - Book
The communication and visibility circuit of the Swiss in Cheese contest projects selected by the jury will be documented in a (limited edition) book with a high representative capacity.

Terms of participation
The Swiss in Cheese contest is open to anyone, with no age limits; it is open to individuals and groups; it is public (the names of the entrants must be written on the back of each item submitted).
There is no registration procedure; participation is ensured by the delivery of the works within the deadline specified.

Time Schedule
The projects must be received by the organising committee by and no later than 30 September 2004. The jury will meet by 12 October 2004. The names of the projects accepted for the Show will published on the website http://www.swissincheese.it on 22 October 2004. The Exhibition-Event will be held from 17 November through 21 November 2004. On 17 November, during the inauguration evening, the names of the winners in the four sections will be proclaimed and all the prizes will be awarded in a public ceremony.

Submitting the works
The works (DVD, CD-Rom, Photographs, Printed Illustrations) must be sent by mail to Connexine, Via Cadore 33, 20135 Milan, Italy, by and no later than 30 September 2004 (delayed deliveries will not be accepted). The envelope with the works must contain:
- an A4 paper with the personal data of the entrant(s) (first name, last name, date of birth, job, address, city, phone and e-mail address) with the authorization to use your personal data according to the legislative decree n°196 29/07/2003 about the Privacy Law.
- the indication of the box in the 9x9 grid corresponding to the start of the tale.
- the indication of the box in the 9x9 grid corresponding to the end of the tale. (e.g.: start> “Emme-Heidi”, end> “Genuine-Edelweiss”).