ReAl 13 Eating Anywhere

ReAl ¹³ Eating Anywhere
son başvuru tarihi:	28.01.2005	teslim tarihi:	28.01.2005
Registration deadline:		Submission deadline:

Competition Goal
ReAl 13 -Eating Anywhere is the design competition promoted by the CiAl, Consorzio Imballaggi Alluminio (Aluminium Packing Consortium) to promote the responsible designing of objects made of recycled and recyclable aluminium. It invites designers and project engineers to rise to the challenge of this important material by spreading the philosophy of salvaging as a form of ecological culture and conscious participation in safeguarding the human environment. This design awareness raising is broadened here to become a project of social utility.

In fact Real13 is being developed in collaboration with Sos Design which is active in the world of design and solidarity and for years has supported the activities of Don Gino Rigoldi and Comunità Nuova to whom the Real13 Competition will donate 50% of the grand prize money.

Competition Subject
The competition requests that participants design objects mainly made of recycled aluminium or projects that use aluminium as a material of strategic importance (an important component that is an innovative and indispensable function). The objects proposed must have a close relationship with food within a specific scenario of the theme Eating Anywhere. The adverb "anywhere" indicates situations that the designer must define. The possible settings can be indicated in two macro areas: the anywhere of daily life and the anywhere of emergencies. The former sees objects used in situations in which food is experienced daily but in settings that are less equipped than usual: events, catering, parties; or in the office, at school, on the beach; but also in airplanes, trains, cars. The second sees the objects used in some form of emergency, in extreme places or conditions: on the street, in jail, in hospital, in assisted living communities, in nomad or refugee camps, in first response or civil protection scenarios; but also during sports or travels: mountaineers while climbing, motorcyclists in the desert, skiers in the snow, etc.

The designer must single out a specific reference scenario (or more than one) within which to solve the problem of food nomadism.

Therefore the project can involve containers and packaging (the performing water-bottle, the bowl, the container that is to be "used/thrown away/recycled", etc.), or utensils and instruments (forks, multipurpose items, pans, etc.), as well as supports and frames (trays, folding tables, etc.) or anything pertaining to the theme of Eating Anywhere. The objects can be dispensable or permanent, or mass production or limited production.

Conditions For Participating
The competition is open to everyone, individual designers or groups of designers, without age limits or specific professional competencies. Registration is free and coincides with the delivery of the drawings within the deadlines given below.

Shipping Procedures
Postal service, carrier, hand delivery to:
Concorso ReAl 13, c/o Connexine Via Cadore 33, 20135 Milan.
The drawings must arrive by and no later than 6 p.m. on Friday 28 January 2005.

Project Drawings And Print-Outs
Technical drawings, sketches, photographs and dynamic or interactive presentations will be accepted. Prints must not be larger than the A3 format. The dynamic or interactive presentations must be on CD or DVD. The number of drawings to present is at the discretion of the designer. Models must be contained in a box having the dimensions 25x25x25 cm. The digital formats accepted are: JPG, EPS, PDF, DWG, FLASH, POWERPOINT.
It is also obligatory to provide an explanatory report of the project on A4 paper including the personal information of the designers and the quitclaim for using their personal information.
The drawings sent shall not be returned.

Selection
The selection criteria will be the relevance of the project to the general aims of the competition, in other words: the use of recycled (or recyclable) aluminium in objects having innovative functions; the technical and formal remaking of traditional functions; the optimization of possible production processes; compliance with the aesthetic-ethical values of the CiAl (in particular: the complete recyclability of the objects once their function and the general inexpensiveness of the project concept has been exhausted).

Panel of Judges
Biba Acquati Connexine
Vanni Codeluppi Università Iulm
Carlo Forcolini ADI
Tersilla Giacobone Interni
Italo Lupi Abitare
Angelo Mangiarotti Studio Mangiarotti
Gino Schiona CiAl

Prizes
The total prize money is € 10.000, divided as follows:
First prize € 5000
Second prize € 3000
Third prize € 2000

Note: Though the total prize money shall remain unvaried at € 10.000, the panel of judges reserves the faculty to divide it to into prizes of different amounts.

Honourable Mention
CiAl will offer as prizes for another four designers indicated by the judges, 4 city bikes of the "Ricicletta®" model made of recycled aluminium. "Ricicletta®" is a CiAl project carried out in collaboration with Shimano.

Note to: Moreover CiAl undertakes to have the more worthy projects manufactured in a small series by one of the companies of the Consortium.
If the awarded or mentioned projects have been designed by students in design school courses, a "Ricicletta" bicycle will be awarded to the tutor who supervised the development.

Event Exhibition
Projects that are awarded, mentioned and any projects considered of particular interest shall be included in the exhibit that will be held in Milan from 13 - 18 April 2005 in the circuit of Milano Design Week (International Furniture Fair). The same projects shall be published on our website at www.real13.it .
Moreover a targeted selection shall be published in the editorial summary of the entire operation.

Participation in the competition authorizes ReAl13 to reproduce the projects and prototypes in the publications created to disclose the competition results.

Production and Royalties
The projects shall continue to be the intellectual property of the designers. If the CiAl is interested in producing and selling the projects on display at the exhibition, it shall proceed to make an agreement with the designers to stipulate the procedures for acquisition and use based on the ADI contract model. CiAl shall maintain the right of pre-emption on any purchase of each of the projects displayed for a year after the date on which the exhibition opens.

Timing
28 January 2005: delivery of competition projects.
7 February 2005: publication at our WebSite www.real13.it d of projects admitted to the exhibition and competing to be awarded the prizes.
4 April: e-mail to invite all the participants to the exhibition and award giving ceremony
13 - 18 April 2005: the exhibition and awarding of contestants.

About Us
CiAl: is a national non-profit Consortium set up by companies that produce aluminium and the manufacturers and users of aluminium packaging (beverage cans, spray cans, food tins, trays and foil for wrapping foods, to us for creams and tomato puree, recognizable by the mark AL or alu) for the purpose of promoting differentiated waste collection and ensuring the recovery and recycling of aluminium in all of Italy www.cial.it

A+G: multidiscipline studio of visual design working in the various areas of company communication and cultural events. Its actions raise the visual standards of our times with designs that respect the dignity and needs of man. www.agdesign.it

Comunità Nuova: non-profit association presided over by don Gino Rigoldi, chaplain of the juvenile penal institution "C. Beccaria" of Milan which operates in the field of youth hardship and the promotion of youth resources. It carries out its initiatives in collaboration with public and private entities. www.comunitanuova.it

SosDesign: the first non-profit event ever created in the world of design, involving companies, designers and architects who then donate objects, prototypes and autographical sketches so that they can be displayed and sold during the International Furniture Fair of Milan. The proceeds of the events are donated to non-profit associations that carry out social projects. www.sosdesign.org

Connexine: a strategic communication agency with substantial collective participation. It develops projects for public entities, private companies and non-profit associations, involving and coordinating complex groups of designers, artists, musicians, graphic artists, creatives, writers, journalists, managers, students, volunteers and other professional figures who work on each individual project. Connexine created and annually holds the SosDesign event.
www.connexine.com

Abitare: media partner the patronage of ADI associazione per il disegno industriale