2008 COD Ideas Competition: Branding The American House

Son Başvuru Tarihi: 10 Mart 2008
Web Sitesi: www.aia.org/cod_ideasco...
Yarışma Sonuçları

First Prize: Reachome
Submitter: Daniel Scully
Firm: Daniel V. Scully/Architects

Second Prize: Modulation
Submitter: James Leach
Firm: Leo A Daly

Third Prize: Extended Stay
Submitter: Christine Mondor
Firm: evolve environment::architecture

Honorable Mentions
Eco-Icon Residence
Submitter: Will Shepphird
Firm: Shepphird Associates

Nautilia House
Submitter: Fernando Gonzalez Diaz
Firm: Urban Venture Group Architects

Yarışma BilgileriThe AIA Committee on Design (COD) 2008 Ideas Competition provides an opportunity to examine parallels in design professions with the automobile industry through a sketch design problem. The architectural design and automotive design disciplines have many parallels, as well as unique differences.

One of these major differences is the singular nature of architecture versus the mass production of automobiles. Whereas architects generally deal with individual clients and specific places, creating a one-of-a-kind response to needs and desires, automobile designers respond to the needs and desires of a broad group of consumers and must create vehicles that will be desired by perhaps thousands.

But regardless of whether one is designing a singular response or a mass-produced product, architects and automobile designers create, not only to make this world a better place, but to make it a more beautiful place.

Competition Jury
- Glen LeRoy, FAIA, Dean, College of Design, Lawrence Technological University
- Paul Urbanek, AIA, LEED AP, Vice President of Design, SmithGroup
- Peter Horbury, Executive Director of Design, North America, Ford Motor Company
- Wendy Fry, ASLA, The Mannik and Smith Group
- Tom Buresh, Associate Dean for Academic Affairs, Taubman College of Architecture and Urban Planning, University of Michigan

The challenge of this competition is to design a single-family home for a prescribed typology of American family, paralleling the methodology used by automotive designers.

The Ford Edge with HySeries Drive is one of Ford Motor Company’s alternative fuel concept vehicles. It is designed to fit a general buyer typology. The challenge of this competition is to evaluate that buyer persona and design a home for that family and their new Ford Edge with HySeries Drive automobile.

The AIA thanks Ford Motor Company for allowing the use of its Edge with HySeries Drive concept vehicle for this competition and to allow entries to include images of the vehicle. The inclusion of the Ford product in the competition is not an endorsement of Ford Motor Company or its products.

Meet The Family: Demetrio (36) and Tuwa (32) are an adventurous couple that maintains an active relationship with their two adopted children, Carolina and Shannon, and loves to travel. Both are college graduates. Demetrio is an entrepreneur and jazz musician; Tuwa is an automotive designer. Their family income is 100.000 Dollars.

Family Activities: The family likes riding bikes and walking though their neighborhood. Weekends consist of biking through parks in the morning after dropping the kids at gymnastics and swimming, shopping in the afternoon, an evening movie, and dinner at a new location. Vacations include camping trips, kayaking, and hiking. Demetrio and Tuwa love to review the books and pictures their children study in school. They love technology and purchasing the latest gadgets.

Values and Attitudes: Demetrio and Tuwa are trendsetters; not followers. Ethics and integrity are important aspects they share with their children. They volunteer for community service as a family to demonstrate teamwork, leadership, and lifestyle goals. They are active in the local recycling co-op because they believe in a sustainable future. Their vehicle is an extension of their lifestyle. Their home should be likewise.

General Space Needs: The home should provide a living space for family members to interact with one another. The master bedroom should include space for working and relaxing. Each child should have their own personal space. The vehicle should be given a special space in the design of the home.

The family purchased a small lot in Dearborn, Mich. for their new home. It is an infill lot in one of Detroit’s older suburbs that is also home to the Ford Motor Company. It is a rectangular lot, 50’ wide x 156’ deep. Setbacks are typical of city lots: 30’ front yard, 10’ rear yard, 5’ side yard. The lot fronts on its east side along Fomoco Avenue, with a 50’ frontage.

Awards are determined according to how persuasively the entries demonstrate these criteria, subject to the interpretation of the judges:
- Design excellence: Entries should exhibit a creative and compelling design.
- Acknowledgement of automobile to lifestyle: Why would this house design be right for the owners of this vehicle? How does the design address the attitudes of environment, cultural, and social characteristics that define the proposed buyers of the vehicle.
- Sustainable design: Both automobiles and housing have a responsibility to our sustainable commitment. How does the design address these issues?
- Creative presentation: Marketing and sales are important aspects of automobile design. How does this design complement the overall creative image of the vehicle? Innovative presentation and sketch ideas are encouraged.
- Design process: Entrants are asked to describe in their own words how the proposed design expresses the criteria.

10 March 2008 Electronic entries and registration due to the AIA no later than 9 a.m. EST
18 March 2008  Jury held
19 March 2008 Winners notified
03 - 06 April 2008 Winners attend the COD Spring Conference in Detroit for presentation of awards
15 - 17 May 2008 Exhibition of winners at the AIA 2008 National Convention in Boston

Submission Requirements
Each submission must use the PowerPoint slide template and is limited to two slides. The first slide should contain all anecdotal information and a summary of the design idea. The second slide should contain images, drawings, or sketches to illustrate the design concept.

Each entry must consist of one PowerPoint file (containing two slides), a completed registration form (PDF), and a nonrefundable payment of the registration fee.

Complete entries are due to the AIA no later than 09:00 EST on 10 March 2008.

Nonrefundable registration fees per entry:
AIA members: 100 Dollars 
Non-AIA members: 150 Dollars
AIA associate members: 75 Dollars
Architecture students: 30 Dollars

The jury may select first-, second-, and third-place winners and up to three honorable mentions. All winners and honorable mentions will receive one (1) complimentary registration to the COD spring conference Design Parallels, in Detroit, 03 - 06 April 2008. The first-place winner also will receive a 1.200 Dollars travel stipend to the conference. Likewise, the second-place winner receives a 750 Dollars stipend and the third-place winner a 500 Dollars travel stipend. Teams are encouraged to apply, but please note that prizes should be divided among team members.

Exhibition and Publication
All entries will be compiled into a slide show for the COD spring conference Design Parallels, in Detroit. The winning entries will be displayed at the AIA 2008 National Convention and Design Exposition in Boston and displayed on the AIA Web site.

This international competition is open to all registered architects, intern architects, students, and allied design professionals, with the following exclusions: any person whose relationship to a juror might affect the juror’s impartiality in carrying out his or her responsibilities. These include but are not limited to members and employees of jurors’ firms, close business associates of jurors, jurors’ students, close relatives of jurors, and any employee of the AIA.
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