Focus Way of Life
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son
başvuru tarihi:
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05.04.2002
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teslim
tarihi:
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26.04.2002
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Registration
deadline:
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Submission
deadline:
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Yarışma Özeti(Summary):
The Design Center Stuttgart at the Baden-Württemberg Office for the Promotion
of Trade and Industry invites entries for the Baden-Württemberg International
Design Award - its topic this year is "Focus Way of Life".
This government award is given to manufacturers and designers for
forward-looking and outstanding design work. This renowned competition can look
back on a long tradition and enjoys an excellent reputation both in Germany and
abroad. For some time now, its "Focus" label has been its distinctive
characteristic, and its topic has been a different one each year - a special
challenge for entrants and at the same time a central theme around which
accompanying events can be organized.
Tip
(Type):
Kimler katılabilir
(Open to):
Katılım ücreti
(Entry Fee):
Registration per product: € 50.00
If approved for exhibition, per product exhibited: € 300.00
Ödüller
(Awards):
Juri
(Jury):
Ron Arad, England
Fritz Frenkler, Germany
Prof. Birgit Mager, Germany
Wim Ouboter, Switzerland
Barbara Schmidt, Germany
Matteo Thun, Italy
İletişim Bilgileri
(Contact):
Addresses and contact:
Organizer:
Design Center Stuttgart
Willi-Bleicher-Stra?e 19
D-70174 Stuttgart
Information relating to the competition:
Tel + 49 (0) 711 123-26 84, Hildegard Hild
Tel + 49 (0) 711 123-25 70, Sabine Lenk
Fax + 49 (0) 711 123-25 77
Delivery address for products:
Lager Design Center Stuttgart
Siemensstra?e 52 b
D - 70469 Stuttgart / Feuerbach
(access via Leitzstrasse and Junghansstrasse)
Fax + 49 (0) 711 817 77 46
Information relating to the delivery of products and organization:
Michael Kern
Telefon + 49 (0) 711 123-26 36,
Mobile (+49) (0) 174 65 68 744
http://www.design-center.de/
Focus Way of Life - the topic "Way of Life" cannot be described in
one concise sentence or defined with one hundred percent accuracy, for
interpretations differ widely from person to person. Its many facets cannot
really be reduced to one denominator. Without exception, however, what we are
looking for is products that help to cultivate the lifestyle any one person
prefers, and which improve the quality of routine days, high days and holidays.
The competition is aimed at functional, innovative, emotional design for the
home, for the workplace, for journeys and for leisure. What it is looking for is
products that
...go beyond pure functionality and hold out the promise of a better quality
of life,
...are a pleasure to use, and
...are the expression of an individual lifestyle.
Designers and manufacturers whose products were developed with such qualities
in mind are invited to participate in Focus Way of Life.
Focus Way of Life - the competition's new look The "Focus"
competitions now have a new look. Up to now, only professionals have been
allowed to participate in them. This year, the Focus title will also cover the
Mia Seeger Foundation, which will be inviting entries for the Mia Seeger Award
for young talent in tandem with "Focus Way of Life -Baden-Württemberg
International Design Award 2002". The awards for the two competitions will
be presented at a joint ceremony, and the results of the competition for
up-and-coming talent will also be integrated in the yearbook and the exhibition.
In previous years, professionals entering the Focus competition were awarded the
"Baden-Württemberg International Design Award" for the best design
work and the "Outstanding - Design Center Stuttgart" label for good
design work. This has caused confusion in the past, however. From 2002 the
situation will be crystal clear: one product in each category may be awarded the
"Focus in Gold" (previously known as the "Baden-Württemberg
International Design Award"). The other products selected, which will be
presented in the exhibition and the yearbook, will receive the "Focus in
Silver" (previously "Outstanding! - Design Center Stuttgart").
Focus Way of Life - fair and respectable The competition's non-commercial
design allows small and medium-sized enterprises to participate. To guarantee
the greatest objectivity, all entries are judged in the original if at all
possible, and are not first filtered by a judges' panel working on the basis of
photographs. The products are assessed by a panel of internationally experienced
and acknowledged experts from a variety of disciplines. Very great importance is
attached to the judges' neutrality, and consequently the judges' own products
are excluded from competition.
Focus Way of Life - with the concerns of business at heart The awards given
to products are a clear competitive advantage for manufacturers and designers,
for the Focus in Gold and Focus in Silver are a guarantee of the highest product
quality.
The Design Center Stuttgart paves the way for market success:
When the prizes are awarded and the exhibition is opened at the formal ceremony,
all the products selected and commended become the focus of public attention,
and are subsequently presented for several weeks in the exhibition in the Haus
der Wirtschaft in Stuttgart. Every year, several thousands of visitors are
attracted to the Focus exhibition in the Design Center Stuttgart. Attractive
theme-based accompanying events also play their part in enhancing the products'
popularity. All the award-winning and exhibited products are published in the
yearbook. Products that have been awarded the Focus in Gold are also presented
in the internet. And finally, the visitors to the exhibition decide on the
popular prize by voting for their personal favourite among the products on show.
For marketing purposes, moreover, the Design Center Stuttgart has various
media available:
Focus in Gold: certificate, German and English stickers, print template for
the label, publication on a pick-up card
Focus in Silver: certificate, German and English stickers, print template for
the label on request
Popular prize: certificate, publication on a pick-up card
Focus Way of Life - your decision to take part The competition is open to any
manufacturer or designer of industrial series-manufactured products domiciled in
Germany, or with a subsidiary or branch office there. Any product may be entered
which has not been on the German market for longer than two years. Prototypes
whose readiness for series production is guaranteed may also be entered; one-off
products may not compete, however.
Product categories:
Home (furniture, interiors...)
Textiles (carpets, curtains, fabrics...)
Kitchen, sanitary installations (kitchen and bathroom fittings, sanitary
products...)
Household (household appliances, pots and pans, crockery, cutlery, electrical
household items...)
Outdoor (products for the garden, travel requisites, camping...)
Sport, recreation, wellness, leisure (sports equipment and accessories, toys,
sauna accessories...)
Office equipment, accessories (writing implements and accessories...)
Contract furniture (office, lobby, counter furniture...)
Lighting (lamps, luminaires...)
Architecture (architectural elements, building design...)
Transport (cars, motorcycles, other means of transport...)
Communication, information, photography, optical equipment (electronic products,
media products, cameras, spectacles...)
Assessment criteria:
design quality
innovative content
ergonomics
use of new materials
ecological aspect
quality of use
user controls, product graphics and typography
design quality of product peripherals: instructions for use and assembly, sales
packaging
quality, grace and emotional content
Judges' panel:
For the Design Center Stuttgart, it is a matter of course that the judges'
assessment is independent, thereby guaranteeing a fair competition. This is why
any products in whose development the judges were involved are excluded from the
competition.
This year, your products will be judged by:
Ron Arad, England
Fritz Frenkler, Germany
Prof. Birgit Mager, Germany
Wim Ouboter, Switzerland
Barbara Schmidt, Germany
Matteo Thun, Italy
1. How to enter your product for the competition:
For you to participate in the competition, we require::
One completed registration form per product
To be sent to:
Design Center Stuttgart
Herrn Michael Kern
Postfach 10 29 63
D - 70025 Stuttgart
Final date for application: 5 April 2002
For assessment by the judges' panel, we require:
one original product, one pre-production model or one prototype
one copy of the registration form attached to the product
a brochure in which the product is presented in detail, or a similar form of
documentation containing text and illustrations
one or more digital photographs which can be processed by Adobe PhotoShop
software. The photographs are to be furnished in two resolution qualities: 72
dpi and high-resolution. For publication in the yearbook, and possibly the
internet, you will release the photographs from copyright restrictions.
Additional information, if available, such as brochures in pdf format.
To be delivered to:
Lager Design Center Stuttgart
Siemensstra?e 52 b
D - 70469 Stuttgart / Feuerbach
(access via Leitzstrasse and Junghansstrasse)
Contact person:Michael Kern,
Telephone + 49 (0) 711 123-26 36,
Mobile (+49) (0)174 65 68 744
Fax + 49 (0) 711 817 77 46
Delivery in the time between
15 and 26 April 2002
Monday to Thursday, from 7.30 a.m. to 4.30 p.m.
Friday from 7.30 a.m. to 12 noon.
NB: Should a product be included in the exhibition, the photographs and texts
will be used for the yearbook and possibly for presentation in the internet. Any
illustrations and written material shall be released by the entrant from
copyright restrictions for the purpose of preparation of the yearbook, for
presentation in the exhibition and, possibly in the internet. The yearbook
editors shall have sole discretion when selecting illustrations and composing
texts.
Between the time of submission and the end of the exhibition (if applicable),
you shall provide us with all products and documentation relating to the
competition free of charge.
You shall be responsible for delivery on time and for collecting the products
following the exhibition or when the products are rejected by the panel of
judges. This responsibility shall include: unloading and loading, unpacking and
packing, assembly and dismantling, including the necessary equipment (such as
mains supply cables) if the product is to be put into operation electrically.
Products will only be judged if the above conditions are fulfilled. Products
which have not been unpacked or assembled will not be entered for the
competition.
You shall deliver the product from a German branch. If this is not possible,
you will deal with all necessary customs formalities at your own cost and
declare your consignment as exhibition goods for temporary use in the Federal
Republic of Germany.
Road vehicles shall be delivered by appointment.
Bulky products exceeding a weight of 100 kg and taking up more than 2m2 floor
space may only be presented to the judges in the original by prior arrangement.
In other cases, only documents and photographic plates should be entered. If
such a product is accepted for exhibition, it shall be presented in the
exhibition by means of colour/photographic plates.
2 a. Your product has been approved by the panel of judges
You will be notified in writing if your product has been approved for
presentation in the exhibition. You shall place the product at our disposal free
of charge for the duration of the exhibition, including the instructions for
use, instructions for assembly and/or sales packaging. Transport packaging is
not a subject of the competition. The Design Center Stuttgart reserves the right
to include instructions, packaging and brochures in the exhibition.
2 b. Your product has been rejected by the panel of judges
Products rejected by the judges' panel shall be collected by entrants at the
delivery address between 10 and 21 June 2002. You will be notified in writing of
rejection, but no grounds shall be stated.
3. Liability
Participation in the competition shall be at your risk and cost. Liability for
any kind of damage is excluded unless it was caused deliberately or as a result
of gross negligence by the organizer. We urgently recommend that you take out
transport and exhibition insurance for the products submitted - in particular
for breakage, damage, fire and theft.
4. Fees
4 a. Registration
We shall charge a fee of € 50 per registration. Please remit the sum to
Landesoberkasse Baden-Württemberg, account no. 4002015800 with BW Bank
Karlsruhe (bank sort code: 66020020), stating the reference number
8230042001006.
4 b. Products exhibited
If your product has been approved for exhibition, you will pay an additional
contribution of € 300. This covers presentation of all products in the
exhibition and inclusion in the yearbook. Products receiving the Focus in Gold
will also be published in the internet. This sum also includes a free copy of
the yearbook, stickers for honourable mentions and awards, print templates in
English and German (for Focus in Silver on request), pick-up cards (Focus in
Gold), and exhibition space in prestigious rooms in the Haus der Wirtschaft in
Stuttgart. The Design Center Stuttgart shall be responsible for organizing the
exhibition. Stand fees will not be charged. You will receive an invoice together
with notification that your product has been accepted for exhibition.
5 . Legal regulations
5 a. Copyright and publication
In registering as an entrant to this competition you agree to be bound by the
competition rules. You affirm that your participation does not violate any
rights of third parties, in particular any copyrights or licenses. The products
submitted must not infringe third parties' copyrights. Liability on the part of
the Design Center Stuttgart is excluded. In this respect you shall indemnify us,
as organizers, against any claims by third parties. In participating, you will
also allow us to publish the results of the judges' decisions in various media.
We shall be allowed to use free of charge in our exhibitions, publications and
press releases any information you provide in the form of original products,
illustrations and texts. We trust that you will appreciate that we generally
cannot name photographers or authors.
5 b. Participants/entrants' liability
Participants and entrants shall be fully liable for the correctness of the
product descriptions, in particular with respect to naming manufacturers and
designers, and to market launch. Participants shall also be liable for any legal
and financial consequences arising from false and/or incomplete information.
All dates at a glance:
Final date for submitting entries 5 April 2002
Delivery of products 15 to 26 April 2002
Judging mid-May 2002
Notification of the judges' decision end of May 2002
Collection of rejected products 10 to 19 June 2002
Award ceremony and exhibition opening 9 October 2002
Duration of exhibition 10 October to 8 December 2002
Final day of exhibition and award of popular prize 8 December 2002
Collection of exhibited products 9 to13 December 2002
Cost:
Registration per product: € 50.00
If approved for exhibition, per product exhibited: € 300.00
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